There is no doubt that PPC campaign can drive in a large amount of traffic in a site however, it is only possible when you do it right. There are several factors that can decide the success of a PPC campaign and one important component is the PPC landing page.
A well designed PPC land page plays a very important role to increase traffic flow and conversion rate. An optimized PPC landing page improves the quality score and brings ad placement benefits.
If you want to boost the lead generation through the PPC landing page, then the following tips may be able to help you.
Avoid Too Many Images: A picture speaks a thousand words but if it is overloaded, it can confuse the viewers. Keep a minimum number of images in the PPC landing pages. Not only it distracts the audiences, but it can also cause the page to load slowly. Only few images are enough to convey the degree of professionalism to stimulate confidence.
Quick-loading pages: Do you know slow loading pages can really put off people and they will take no second thought to leave. It also ensures non return of the visitors. Make sure you avoid any element that will slow down the loading speed of your landing page.
Action buttons: The call to action in the PPC landing page must be as prominent as possible. You must also guide the users what to do while they are in your site, as this proves to be very helpful to them. Large buttons or stand out link are most likely to be clicked by the users.
Readable Copy: The content in your landing page should be written precisely telling visitors what your site is all about and in clear and concise way. Break down the content into short paragraphs so that it is easy for your visitors to read them.
The above tips will help you to leverage your landing page to generate traffic and meet the goals you set.
A well designed PPC land page plays a very important role to increase traffic flow and conversion rate. An optimized PPC landing page improves the quality score and brings ad placement benefits.
If you want to boost the lead generation through the PPC landing page, then the following tips may be able to help you.
Avoid Too Many Images: A picture speaks a thousand words but if it is overloaded, it can confuse the viewers. Keep a minimum number of images in the PPC landing pages. Not only it distracts the audiences, but it can also cause the page to load slowly. Only few images are enough to convey the degree of professionalism to stimulate confidence.
Quick-loading pages: Do you know slow loading pages can really put off people and they will take no second thought to leave. It also ensures non return of the visitors. Make sure you avoid any element that will slow down the loading speed of your landing page.
Action buttons: The call to action in the PPC landing page must be as prominent as possible. You must also guide the users what to do while they are in your site, as this proves to be very helpful to them. Large buttons or stand out link are most likely to be clicked by the users.
Readable Copy: The content in your landing page should be written precisely telling visitors what your site is all about and in clear and concise way. Break down the content into short paragraphs so that it is easy for your visitors to read them.
The above tips will help you to leverage your landing page to generate traffic and meet the goals you set.
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