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Showing posts with the label SEO campaign

Common SEO Writing Mistakes to Avoid

Most SEO content writers tend to make a lot of mistakes that stand in the way of success. This could either be because they don’t have the kind of resources to start an effective SEO campaign or it could also be that they tend to make some of the dumbest writing mistakes. If you are a writer and you keep making the same mistakes all the time, then don’t expect to get great results! Here are a few mistakes: Writing strictly SEO: It is natural to write in order to get more traffic and bait more links. But simply churning out stupid articles that are stuffed with keywords and phrases can be really stupid. Adding content only on top: There are different types of online readers. Some only read the first 2 lines or look at the page layout, while some only select the parts that they find attractive. Still other, only read the bottom half of the content. And of course, there are a few who will read the entire page. So, make sure you write to cater to all these different types of reade...

Optimizing Video Content

Videos are the most effective content on the web and serve as the main form of viral content. It invokes interest when they are embedded in a site, and they also draw in traffic like a magnet. Videos are easy to make and anyone can create and upload one. If videos are that effective, then why haven’t more professional SEO consultants pushed for having video content in their SEO campaigns? The main reason is that videos, like images, give problems when it comes to search engine robots. The search engines cannot really see what is there in your video content. So, the efforts you put in will be all wasted from an SEO point of view. However, this doesn’t mean you have to chuck the whole idea of using video content in your SEO campaign. To make your video content more effective, you need to optimize it. Videos have proven their worth time and time again and they play a bigger role today in most Internet marketing strategies. To make your video work like a magnet, you need to check out its v...