Search engine optimization is important for every website to get noticed by all the major search engines. If you are new to it, go through the following tips:

1. Use bold letters where your keyword appears. But, keep this to a minimum level. Don't bold each and every keyword. Once or twice is enough.
2. Have several links coming in to as many pages on your website. This technique is known as deep linking and works very well for maximum popularity.
3. Make social bookmarking easy for your customers. This creates important links that increases your search engine value. You can make use of several bookmarking widgets available on the Internet.
4. Submit your articles to e-zine publishers who archive their e-zines. This way your article will stay live for many years.
5. Use article exchanges. These work like link exchanges and make you popular amongst all the major search engines.
6. Have a site map for your website. This should be linked from every page on your website. This way search engines will find every page on your website within two clicks.
7. Use titles for your links. The search engines can figure this into their relevancy for a web page.