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How to Select the Best Website Analysis Services

You’ve probably hired a developer to create your site, but are you sure that it is sufficiently optimized? Maybe your site was optimized at one time, but now it needs changes. Ensuring that your website is optimized is the first step to successful Internet marketing. Off-page promotion will attract visitors and search engines to your site, but if it isn’t performing well, they are all going to just leave and go. Unless your website is reviewed, analyzed or modified by an SEO consultant, it won’t be completely optimized. Never assume that SEO comes along with development. This is rarely the case. In most development cases, sufficient optimization is not generally included. A developer does not have the necessary knowledge to effective optimize your site. When opting for website analysis, try not to choose those businesses that offer free services. These offers are typically a marketing strategy. You will always benefit more from companies that charge a fee. There are many automated

The Perfect SEO Consultant

Since you probably don’t have the time to come up with effective SEO strategies for your business, or to keep an eye on these strategies to check and see if they are working or if they need to be fine-tuned from time to time, it is probably wise to hire somebody to do this job for you. If you are looking for a good SEO consultant and not just anyone but the perfect SEO consultant, then there are a few consideration you should make. Here is what the perfect SEO consultant will do for you: Website Analysis: There are plenty of reasons why your web pages are probably not being indexed by the search engines. A good SEO consultant will analyze your site to check for faults. Statistical Tracking: Ideally, your site should be incorporated with some form of web analytics tool. This will help you understand the amount of ROI you are receiving, the direct hits you get, the referring hits, the keywords to be used and more. Ethical Strategies: A good consultant will use only white hat a

Common SEO Writing Mistakes to Avoid

Most SEO content writers tend to make a lot of mistakes that stand in the way of success. This could either be because they don’t have the kind of resources to start an effective SEO campaign or it could also be that they tend to make some of the dumbest writing mistakes. If you are a writer and you keep making the same mistakes all the time, then don’t expect to get great results! Here are a few mistakes: Writing strictly SEO: It is natural to write in order to get more traffic and bait more links. But simply churning out stupid articles that are stuffed with keywords and phrases can be really stupid. Adding content only on top: There are different types of online readers. Some only read the first 2 lines or look at the page layout, while some only select the parts that they find attractive. Still other, only read the bottom half of the content. And of course, there are a few who will read the entire page. So, make sure you write to cater to all these different types of reade

Choosing a Good PPC Management Company

Choosing a good PPC Management Company is one of the most important decisions you could take if your business relies heavily on pay per click programs to generate sales. As an upstart, you want to look out for a PPC management company that provides a good blend of pay per click services with affordable budget estimation. Here are a few things to consider when choosing a company: Budget Management: Every PPC management company should have an accurate estimate of the cost that the pay per click program will have. Good budget management ensures that the company will constantly monitor keyword selection. This ensures that the budget is spent in a good way and the desired results will be achieved. The company should ideally charge for every click on an ad, but they should also provide a tracking system to track which ads have come from which provider. In this way you can analyze which provider is giving you the most customers. Spam Protection: This is also a very important f

5 Most Efficient Tools for Website Analysis

Website analysis plays an important part in maintaining your website. You can either hire an agency for doing this for you or opt for a website analysis tool. If you are considering the latter, go through this list. It might just help you! Google Analytics: One of the most popular tools, Google Analytics is used by almost everybody. It gives you a lot of useful data on your site. Clicky: This tool has rightfully made it into this list because of it has tons of useful features. But this is not all! It is one of those very few tools that can be used from your iPhone. JAWStats: This is for those who liked AWStats. This tool does run in conjunction with the former, but has many more graphics. W3Perl: This can be used as a page tagging tool. It helps analyze logfiles, producing HTML and PDF reports. W3Counter: A free website analytics solution that provides answers to all your questions regarding the type of audience of your site and what holds their interest.

Tips for Search Engine Optimization

Search engine optimization is important for every website to get noticed by all the major search engines. If you are new to it, go through the following tips: Use bold letters where your keyword appears. But, keep this to a minimum level. Don't bold each and every keyword. Once or twice is enough. Have several links coming in to as many pages on your website. This technique is known as deep linking and works very well for maximum popularity. Make social bookmarking easy for your customers. This creates important links that increases your search engine value. You can make use of several bookmarking widgets available on the Internet. Submit your articles to e-zine publishers who archive their e-zines. This way your article will stay live for many years. Use article exchanges. These work like link exchanges and make you popular amongst all the major search engines. Have a site map for your website. This should be linked from every page on your websi